BEAUTIFUL DESIGN
Fundamentally, design must first be functional. But it is also art. After all, design is communication, and to communicate effectively you have to make people want to listen.
COMMUNICATION
I approach every project with two simple goals. The first is to effectively communicate your message. The second is for you to walk away absolutely in love with the finished product. I can only achieve these goals by establishing an open line of communication where you feel comfortable to share your priorities, likes, dislikes, and desires.