MIMOSA FEST
My long-time client Necoya Tyson (owner and founder of AAYEM and Mornings are for Mimosas), decided to venture out, and open up a completely new festival. We needing to put together everything from branding to a website to a full social media presence. Necoya is such a fun person to work with and be around, and I knew this Great Gatsby-inspired direction would be perfect fit for her new venture. We’ve tried to keep everything fun and bold, while still remaining on-trend and clean.
BRANDING
As I always do, we started with a full branding profile.
I wanted to give her elegant, but ritzy vibes with this Riesling font. And the champagne flute letter mark really sealed that in for us. We finished off the design by adding a glittery texture that gives the design some depth, but still translates well to print. We put together two different layouts and gold, black and white color options. We later added in an option with a subtitle with her All About You Event Management brand name to help with some trademarking issues she ran into.
WEB
Just like with the branding, I wanted to make Necoya’s website bold and fun. We opened up on the home page with a video ad we had put together for the festival. And we kept everything ritzy, fun and larger than life.
Most of the pages on the site are short and to the point, and instead focus on creating a fun energy and drawing in the attention of the viewer. Pages like the sponsor/vendor page have all the necessary information for those looking to partner with MimosaFest, but everything targeting the attendees is short and sweet—keeping the viewer interested and engaged.
Necoya needed a sponsor/vendor prospectus that contained all relevant information a prospective partner for the festival might need. Together we created a seven page brochure complete with details about all the sponsorship options, an application form, and all the options and details they’ll need for the event.
